Trick or Treat: Tips for Halloween Email Marketing

 It’s coming up to that time of year again – Halloween email marketing season! The short period when we’re bombarded with holiday promotions and Halloween emails packed with spooky images and content. With these tips, you can make your Halloween newsletter stand out from the rest.

Because it only comes once a year, this is an excellent opportunity to create fun and engaging Halloween emails that your customers will love. And it can lead to MONSTER sales BOOST. Terrible puns aside, it’s vital that you make the most of the Halloween marketing opportunities with a great email campaign.

This article will examine the dos and don’ts of Halloween email marketing to ensure your campaign is scary good. For the best bulk mail service, one needs to make engaging content to attract customers.

Tips and Inspiration for Your Halloween Email Marketing

The Email Content

The email content is arguably one of the essential elements of your email marketing strategy, especially when it comes to Halloween emails. Here are some tips and things to avoid when planning out your campaigns.

Do work on your Halloween email subject line.

As your subscribers’ inboxes fill up with Halloween marketing emails, the first way to make sure yours stands out is with a winning Halloween email subject line. If your campaign includes a promotional discount, consider highlighting this in the subject line and even better if you can create a sense of urgency by emphasizing that it is time-limited. Another effective tactic is writing an intriguing subject line that will make your subscribers want to open to know more. For example, in the email below, Lush used the Halloween email subject line “Something wicked this way comes” to spark the customer’s curiosity.  

Don’t use the boring copy.

Copy that blends in with other email campaigns will not get your readers excited about whatever seasonal offer you’re providing. The whole point of a Halloween email campaign is to make the most of the period to get people more engaged. 

Do use Halloween-related wit and humor to make your customers smile.

As you can tell from my awful puns above, I enjoy a little timely wordplay. Even if you think it’s unfashionable to use Halloween puns and jokes in your emails, remember that there can be a charm in cheesiness. It humanizes your brand and opens up your readers’ emotional connection to the holiday season.

 

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